Tina Rodio launched Aya Muse in 2018. At that time, the brand gained popularity thanks to its biker shorts, which were worn by three American it-girls: Kaia Gerber, Kylie Jenner and Bella Hadid. A few months later, Italian shopping platform Luisa Via Roma approached Aya Muse with the idea of creating a capsule collection of neon shorts, which were just as successful. However, according to the founder herself, her true passion is knitwear. "It's what I feel most comfortable in. Knitwear allows you to look really beautiful and feel truly comfortable,‘ Rodiou told British Vogue. The name comes from the Japanese word for “beautiful” and the Greek word for ’inspiration." All Aya Muse products are produced in small batches in China and Georgia, and one tree is planted for every item sold.