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W ATE R was established in 2016 by Edwin and Zion Lora in Los Angeles. Inspired by California’s innately laid-back spirit and rebellious nature, the label reflects a new way to dress casual, where normcore meets style’s edge.
W ATE R handpicks fabric from expert American, Japanese and Italian artisans where they are then cut and cooked in-house to insure supreme craftsmanship. This unique method creates fabric with the softest hand feel. At W ATE R, hand is key, hand is all.

With no boundaries or conventions, preferred age or gender, W ATE R flows easily for all people and all seasons.



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