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Founded by designer Maiko Kurogouchi in 2010, MAME has since distinguished itself as one of the most influential Japanese brands, having won multiple awards, such as the newly instated Fashion Prize of Tokyo in 2017, as well as Vogue Japan’s First Rising Star Award.
Their beautiful and intricate textile techniques evoke femininity as well as boldness, marrying timeless design with traditional techniques. Inspired by the personal memories of the designer, MAME’s creations allow our minds to explore Japan through its art and exquisite textiles.



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